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Ryanair and easyJet take reserved seating to low-cost battleground

1 December 2011

Ryanair and easyJet are going head-to-head on the new battleground of paid-for allocated seating, as they seek to ramp up passenger numbers.

Ryanair is to extend its allocated seating service across all of its routes from January 2012.

EasyJet said that its prices for allocated seating would “stay true to easyJet’s commitments to low fares“.

Both airlines operate a priority boarding service, which means for an extra charge, passengers can get first choice on seats.

source: marketingmagazine.co.uk

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