Lufthansa to woo holidaymakers with new ad
26 December 2011Deutsche Lufthansa will launch a new advertising campaign aimed at filling more seats with holidaymakers as companies spend less on business trips.
Germany’s biggest airline said last week it has named Hamburg-based Kolle Rebbe to help it build an image of more than just a solid business carrier.
“‘We already have many routes to popular holiday destinations in our schedule and want to emphasise this more strongly in our communication in the future,'” a spokesman for Lufthansa said.
Legacy carriers such as Lufthansa traditionally make a large chunk of their profits through sales of business class tickets.
source: Reuters.com
