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Students at the ‘Miami School of Advertising’ have developed a concept for airline Virgin Atlantic that allows people to book holidays according to their weather preferences, rather than by country or city.

The Virgin “‘Book By Weather'” application would allow users to select a holiday destination based on the preferred temperature, cloud cover, average rainfall, wind speed, humidity and UV strength. The students — Otilia Dobrea and Glen Hansen — propose that this could take the form of a dashboard with a sliding scale for each of the weather conditions which customers could use as an alternative to the traditional search functionality.

source: wired.co.uk

Filed under Traditional airlines, Virgin Atlantic.