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EasyJet to begin trials on seat allocation

18 November 2011

EasyJet is breaking with one of the key principles of low-cost airlines as it begins a trial of allocating seats on some routes.

Starting this spring, the budget carrier will allow passengers on some flights to pay a surcharge to choose a seat in advance. Carolyn McCall, chief executive, said it was too early to say how much this option would cost travellers, nor how many or which routes would be included in the trial. She added that “‘if it increases boarding time we won’t do it’”.

source: FT.com

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