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Qantas’s new premium Asian airline likely to be ‘RedQ’

14 September 2011

RedQ is emerging as the most likely name for Qantas‘s latest spin-off, an ultra-premium airline aimed at executives travelling in Asia.

Qantas is attempting to trademark the name, which branding experts say borrows heavily on its heritage but is distinct enough to signal the arrival of a new entrant in the global aviation game.

The company has kept under wraps the details of its plans for the executive jet-styled airline, but Fairfax Media has learnt that Qantas’s lawyers have lodged a range of trademark applications, including those for RedQ, RedQ Executive Express, RedSky and OneAsia.

source: smh.com.au

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