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British Airways to launch biggest ad campaign in 11 years

22 September 2011

British Airways is to launch its biggest ad campaign in 11 years with a £20m push using staff to promote the virtues of the airline – months after finally resolving an acrimonious dispute with cabin crew.

The TV element of the ad campaign, which will debut on the British Airways Facebook page on Wednesday, will be aired in the UK and US before being rolled out to other key international markets.

The supporting press and outdoor campaign will include seven different ads highlighting the experience and skill of British Airways staff.

source: guardian.co.uk

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