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British Airways launches Facebook app

7 September 2011

British Airways is inviting users of the carrier to contribute to an online collection of itineraries through their new ‘Perfect Days’ Facebook app.

Consumers can pick a city the airline flies to and create an itinerary for a 24 hour stay there. Integration with Google Maps allows users to mark each café, museum or bar on a map; other Facebook users can therefore see the precise route and click on each attraction to read information about it.

source: businessrevieweurope.eu

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