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Rebranding of Virgin Blue

6 May 2011

Virgin Blue has dropped “blue” from its title and rebranded itself Virgin Australia, as the carrier aims to capture a larger slice of the business travel market.

Sir Richard Branson jetted into Sydney on Wednesday to launch Virgin Australia, alongside the airline’s chief executive John Borghetti.

The carrier now has a new look, with a change of colours on the outside and inside the cabins, new upmarket uniforms and services.

Instead of the all-red Virgin Blue aircraft colour scheme, the carrier’s main colour will be white with a red trim.

source: Yahoo!

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