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User reviews set to replace hotel stars in Britain

2 February 2011

British tourism authorities have revealed that they are considering scrapping the country’s star-rating system, a traditional indicator of hotel quality.

In a move that could mark the start of a broader shift away from state-sanctioned assessments, Britain’s government said that a forthcoming policy paper will propose ending the one-to-five-star system.

It says that user reviews offer consumers a better idea of what the hotel’s quality will be like and what they can expect from a stay than the ratings of the current system, in which the country’s hotels are evaluated by experts.

source: Independent.co.uk

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