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Ryanair to place ads on boarding passes

28 February 2011

Ryanair is partnering with publisher Ink to create customised ads on home-printed boarding passes, which target fliers based on their travelling routes and location.

Ink, the in-flight magazine publisher, is developing a system that will customise advertising for travellers, according to their route and demographic data.

The ads will be printed on Ryanair boarding cards and will target destination and departure points.

s0urce: marketingmagazine.co.uk

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