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easyJet launches blog and online community

26 February 2011

Budget airline easyJet has launched its first blog and online community in a bid to reach out to existing and new customers.

James Lee, marketing manager UK at easyJet, said: “Social platforms are part of everyday life for many of the people who fly with us. It is important that we participate in these platforms and make it as easy as possible for our passengers to engage with us, wherever they are online.

source: thedrum.co.uk

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