Delta drops mileage expiration
23 February 2011Delta Airlines just announced that, effective last month, miles accrued in its ‘SkyMiles’ frequent flyer program will not expire, regardless of account activity.
Delta’s move underscores the major shift that has occurred among frequent flyer programs in recent years. The airlines’ main objective for their programs is no longer to promote loyalty; it’s to generate profits.
source: Chicago Tribune
