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Australia: Virgin Blue pays $110,00 over spam emails

20 January 2011

The spam has hit the fan and cost Virgin Blue $110,000 after Australia’s communications watchdog found the airline breached the law over its email marketing.

The Australian Communications and Media Authority launched an investigation into the airline after complaints that the company continued to send email offers despite recipients’ multiple attempts to unsubscribe from its mailing list, in contravention of the Spam Act.

The Spam Act gives companies five days to stop sending people commercial offers after receiving their request to unsubscribe, said authority chairman, Chris Chapman.

source: smh.com.au

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