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AirAsia ad targets Tiger Airways

24 October 2010

AirAsia’s latest print advertisement inside two Singaporean newspapers has been interpreted as a competitive swipe at rival airline.

The full page ad in The Straits Times and Business Times was perceived as a dig at Thai Tiger Airways recent flight cancellations where hundreds of passengers were left stranded.

The ad featured a tiger cub crying accompanied with the tag line, ‘If Tigers were meant to fly, they would be born with wings’.

The ad also said AirAsia ‘guaranteed to fly every day’.

source: etravelblackboardasia.com

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