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Breast implants cost 120 New York flights for Finnair flyers

21 January 2010

First it was free flights, hotel rooms and magazine subscriptions. Now, Finnair Oyj, Finland’s biggest airline, has a new idea for attracting frequent flyers: free plastic surgery in exchange for air miles.

About 1.3 million flyers are enrolled in Finnair’s loyalty program. Earning the 3.18 million points for breast augmentation surgery requires 120 round-trip, business- class flights between Helsinki and New York, according to a points table on Finnair’s Web site. Miles earned with the airline are valid for five years.

source: Bloomberg

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