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Branson to challenge airline tie up

11 August 2008

Sir Richard Branson’s Virgin Atlantic is set to launch a major advertising campaign to challenge British Airways’ (BA) plans for a tie-up with American Airlines (AA). Branson claims that the proposed deal would damage transatlantic competition.

BA is expected to make an application in the US this week to enact the joint venture with AA. The pact between the two airlines would mean they would have dominant shares of transatlantic flights from Heathrow on six routes including New York JFK, Chicago and Los Angeles.

source: marketingweek.co.uk

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