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Ryanair breaches ad rules again

17 October 2007

Budget airline Ryanair has again been accused of misleading claims by the Advertising Standards Authority (ASA).

An national advert by the airline read “Robbed by Lastminute.com?“, stating that people buying tickets via an online agent were being “ripped off“.

The ASA said the advert, which implied online agents overcharged people 100%, could not run “in its current form“.

The airline has been forced to withdraw other adverts for breaching ASA rules, including claims over emission levels.

source: BBC

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