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Low-cost carriers add lounges, leather seats to woo high fliers

26 September 2007

Lounges, leather seats, extra leg room, speedy boarding and frequent-flyer miles: new-style, low-cost airlines aren’t skimping on the extras in their effort to woo high fliers.

The age of the blanket budget model, with low fares as the unique selling point, is over, industry observers said at an international conference on low-cost airlines here last week.

A new breed of budget airline has emerged that’s spurning the golden rules of the tried-and-true low-cost formula — such as having a single type of aircraft and offering point-to-point service only.

The new model introduces paying perks, such as extra inches to stretch the legs, as a way of differentiating from competitors and sweetening the margins.

source: Fox News

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