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Ryanair extends 10 stg seat sale into summer peak in response to soft market

19 June 2007

Ryanair has announced it is extending its 10 stg seat sale into the summer peak months of July, August and September in response to continuing softness in the market.

Chief executive Michael O’Leary said the sale of 3 mln seats for 10 stg including charges and taxes, which will cost the company between 25 and 45 mln stg, would stimulate late bookings and increase the airline’s yields.

Bookings are going very strongly, loads are strong but yields are lower,‘ he said at a news conference in London. ‘It’s good for passengers but bad for profits.

source: Forbes

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