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American Airlines seeks more female flyers

10 April 2007

American Airlines, the world’s largest airline, says it can boost revenue by $94 million a year by tailoring some of its services to the growing number of women travelers.

The airline, a unit of AMR Corp., this week unveiled a version of its Web site for women (http://www.aa.com/women). The site aims to increase the number of women booking flights on American by 2 percent or more, said an AMR executive on Tuesday.

source: Reuters

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