American Airlines seeks more female flyers
10 April 2007American Airlines, the world’s largest airline, says it can boost revenue by $94 million a year by tailoring some of its services to the growing number of women travelers.
The airline, a unit of AMR Corp., this week unveiled a version of its Web site for women (http://www.aa.com/women). The site aims to increase the number of women booking flights on American by 2 percent or more, said an AMR executive on Tuesday.
source: Reuters
