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Virgin Blue may establish new ‘ultra low cost carrier’ to tackle Singapore’s Tiger Airways

22 February 2007

Australia’s Virgin Blue has conceded it has moved away from being a pure low-cost carrier but adds it is now considering establishing an “ultra low-cost carrier”, a move that comes just weeks after Singapore-based low-cost carrier Tiger Airways disclosed it would be establishing a domestic operation in Australia.

Virgin Blue still operates aircraft in all-economy class configurations but in more recent years has, for example, tried to win over wealthier travellers such as businesspeople by offering loyalty programmes, more comfortable airport waiting lounges and extra legroom through the use of exit-row seating.

source: Flight Global

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