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Air Canada unbundles fares

6 November 2006

Air Canada last month began unbundling flight options through its Web site, allowing travelers to customize bookings by “buying added services or, conversely, to save money by declining benefits normally included in their selected fare type.”

While several large carriers in the United States indicated no immediate plans to follow such an unbundled booking model, some in the industry expect selective merchandizing of airfares to accelerate, as carriers seek to differentiate and monetize offerings. Worldspan, the third largest U.S. global distribution system, said it is seeking new technologies to enable carriers to further merchandize their products.

source: BTNonline

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